Target Group.
INSIGHT:
Meet the contemporary activists. We girls are living in this digital revolution where a day offline is unthinkable. It’s our way of communicating, not an anti social network. Friends are just one click away. But let’s make it clear, we also see that social media is overloaded with fabricated alter ego’s. All those beautiful, athletic, healthy girls traveling to places which most of us cannot even afford, give us a constant feeling of underachievement. We can not longer stand this. We’re up to realness and want to show how cool and ok it is to be this way. We don’t mind under-chin or that pimple on our face. Imperfections make us unique.

THE MILLENNIAL:
The Millennial also called generation Y is born between 1980 and 2000. It’s the largest generation alive and consists out of 92 million people. We will focus on the young women aged 22 till 29. She has an higher education and studies at schools as Uva or HvA, either she is graduated, she works in a creative field. She has an income above the average
starters income.