Our Values.
Slow: we don’t try to be the opposite of fast fashion. We try to be trendy and fashion forward by slowing down the cycle of fashion. We do this by using up all the waste of pre and post-consumer we get our hands on.

Error: we embrace imperfections. Every defect or ‘error’ we get our hands on will be used and showcased as something beautiful.

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Humor: like our mother brand Kings of Indigo we love to have a little bit of fun. We aim to target the youth culture by using a little humor and adding some freshness.

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Fresh: we’d like to express ourselves in a cool way. We believe you can be sustainable, yet contemporary and ‘fresh’ at the same time.

Young: The youth culture inspired collections we make are young and on trend. They havean urban look and feel and will always be fundamental for our collection inspiration.