This is the first semester I did from the flexible program of AMFI. Because when you are a third or fourth year student you can choose your own path within AMFI and I chose for the Denim Minor.

The programme aims to frame your education in the context of "live" development of specialist skills and knowledge via team and individual working closely linked to expert external partners at points of delivery; it has various "live" and flexible elements that are subject to commercial parameters and input just as you have when working in the industry.  This allows you to experience, understand, and implement the commercial disciplines required for success in the Denim World.

What I liked so much about this minor is that you make a subbrand for an actual existing brand. The brand me and my team of 5 other student had to make a subbrand for is "Kings of Indigo (KOI)". In the end you have to present your subbrand to the motherbrand so you can have real life feedback of the real brand. To get there you also got to work with these big denim company's and people, which gives you already connections for your future life after AMFI. Company's such as: Candiani (who sponsored the fabrics and washed our samples), IMJIT35020 (who made two jeans samples) and The Pirates (who gave their feedback on a branding kind of view).